Challenge
Position Universal — one of the world’s biggest film distributors —as a key player in licensing, with the launch of its first branded product space at CCXP, the largest geek culture event in Brazil.
Strategy
Influencer Marketing:
We mapped pop culture creators aligned with Universal franchises and delivered themed kits to create real connections with the brand.
On-Site Experience:
We brought creators to the booth to generate real-time, authentic content.
PR:
Coordinated with specialized and geek-focused media to ensure broad coverage.
Concrete
Results
Over 60,000
Direct Engagements
Approximate Reach of 3 Million People
