Strategy
1. Integrated Communication and Positioning:
We Defined the Role and Tone of Voice for Docway's Social Media, Aligning Communication with the Growth and Innovation Phase.
2. New Visual Identity:
We Developed a Revamped Visual Identity, Reflecting Technology, Solidarity, and Trust.
3. Creation of Exclusive Tool Kit for Partners:
A Dedicated Space for Health Plan Operators and Other Partners, Offering Access to:
• Ready-to-send Email Marketing Templates;
• Customizable Posts and WhatsApp Cards;
• Materials Encouraging the Use of Docway Solutions by Their Beneficiaries.
Concrete
Results
95% Increase in Engagement on Facebook
73% Increasein Engagement on LinkedIn
Aumento de 250% no Twitter
