Highlight BRQ as a top-to-bottom digital transformation partner with a strong new positioning.
Strategy
1. Strong and Universal Creative Concept:
Surf was Chosen as the CentralMetaphor for the Campaign, Allowing for a Didactic, Global, and MulticulturalApproach to Explain the Challenges and Solutions of Digital Transformation.
2. 360º Campaign, Integrated andTargeted:
The Central Message Was ExpandedAcross Multiple Channels and Formats, with Strategic and Personalized Deliverables for Each Audience: • Branded content • Advertising • Internal Marketing • Social Media
Concrete Results
More than 1.2 million* digital impressions.
Nearly 6 million* people reached by the brand.
New business avenues
*The buzz generated visibility for the brand and opened up new commercial opportunities, creating a direct impact on the client’s business.
