Strategy
1. International Benchmarking
We Explored Visual References from Major European Clubs, Seeking Inspiration to Create a More Aesthetic Identity Aligned with Corinthians' Tradition.
2. Revival of Colors and Symbols
We Strengthened Black and White as Central Elements, Reviving the Club’s Visual Essence and Reinforcing the Connection with the Fans.
3. Clarity in Information:
We Developed Designs with Clear and Direct Information, Ensuring That Each Post Delivered Its Message in an Objective and Visually Appealing Way.
4. Emphasis on authentic photography:
We Prioritized the Use of Game and Training Photos, Bringing Authenticity and Beauty to the Communication, Rather Than Relying Solely on Graphic Elements.
Concrete Results
98% Approval of the New Visual Identity by the Corinthians Fans
Seven "A Series " Teams Adopted a Similar Visual Identity, Inspired by Corinthians'Success
TheFans Linked the Improvement in the
Team's Performance in the 2024 Brazilian Championship to the New Visual
Identity on Social Media
WeTransformed Corinthians' Visual Communication, Strengthening the Bond with the Fans and Inspiring a New Era of Engagement and Pride.
