Dolce Gusto NEO Global Launch
PR
Challenge
Launch Nescafé Dolce Gusto NEO with high-impact national and international coverage, reinforcing innovation and sustainability.
Strategy
1. Embargoed Interviews with Tier 1 outlets
(e.g.,WSJ, Reuters, Folha, O Globo).
2. Strategic Spokespeople:
Top Nestlé execs to reinforce leadership.
3. Exclusive Press Trip:
Visit to Nestlé’s Innovation Center in Vevey, Switzerland with tech, coffee, and sustainability journalists.
Concrete
Results
21 M IQEM-V*
105 Articles Published in Brazil
86 Articles Published Internationally
+100 Social Media Posts
*IQEM-V: Internal metric for earned media performance
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