Challenge
In addition to enhancing the reputation of the edutech and maintaining its presence in the press through PR, we needed to create a strategy to reach new audiences on LinkedIn, a platform challenging for those used to engaging with a younger audience.
Strategy
Leveragingthe fact that Descomplica is a creator-driven company by nature, we developed anew language to engage with young professionals at the start of their careers,potential university students interested in higher education, and companiesthat could become B2B partners.
We began showcasing different case studies,sharing student stories, varying formats, bringing teachers into the spotlight,and, of course, playing around with hacks for interviews and resumes.
Concrete
Results
12,000 New Qualified FollowersWithin the Target Profile*
165% More Organic Engagement**
*InJust 2 Months **Compared to July and August, the Period Prior to This Strategy.By the End of 2022, Engagement Grew Faster Than the Follower Base
