Challenges
A 100% Brazilian Unicorn, Unico Was Going Through a Period of Strong Expansion, with Rapid Growth in Clients and Team.
The challenge was to reposition the brand on social media to reflect its leadership in digital identity, aligning communication, culture, and innovation.
Strategy
Revamp tone and visual language fornew brand phase.
Cross-platform audience and content
segmentation (LinkedIn for B2B, Twitter/X for tech, Instagram for culture).
Employer branding with dedicated campaigns to boost desirability andpositioning in tech.
Concrete
Results
10x More
Social Media
Engagement*
30k new followers*
*Comparison Between 2020 and 2021
