Strategy
1. Traditional PR + content + strategic relationships:
We increased the brand’s relevance in the media and within the industry.
2. Newsroom training sessions:
We brought journalists closer to the crypto universe, ensuring presence in top-tier outlets.
3. Strategic presence in Brasília:
We worked to influence the regulatory agenda.
4. Crypto community influencers:
We built a mailing list of micro-influencers who became brand advocates in key sector groups and networks.
Concrete
Results
9K press insertions, focused on Tier 1 media outlets.
4M+ customers significant growth in the customer base.
2 rounds
USD 300 MM
