Strategy
1. Influencer partnership:
We selected creators with a strong alignment to the target audience, ensuring authentic and natural promotion of the beverage across various consumption occasions.
2. Activation through barter:
Focused on experimentation and organic engagement, creating a spontaneous movement of recommendations and real experiences with the product.
3. Celebrities as amplifiers:
Ana Hickmann, Karina Bacchi, and Ticiana Pinheiro led the celebrity team, boosting the brand’s visibility and reinforcing its aspirational positioning.
Concrete Results
+80 k followers on
instagram
+600
press insertions
Imports grew by 2,122%
from 2014 to 2019.
The product became
the most consumed French wine in Brazil
