FlixBus partnered as the official sponsor of Carnival blocks in São Paulo, Recife, and Salvador, placing the brand at the heart of the celebrations and connecting with the public.

We distributed discount coupons directly at the blocks, motivating travelers to travel with FlixBus during and after Carnival.

We selected two strategic influencers, aligned with the brand’s target audience, to participate in the activation at the Carnival blocks and promote the campaign in real-time.

We provided dynamic and interactive coverage of the blocks on social media.The team was outfitted in FlixBus-branded carnival shirts, ensuring strong visual presence and digital engagement.

We distributed special gifts (cups, small bags, and phone straps), leaving a tangible memory of the event and strengthening the brand’s connection with the audience.