Strengthen KITKAT®'s Presence in Entertainment Post-Rock in Rio. Increase the Brand’sReputation and Establish It as a Leading Chocolate Brand for Generation Z inthe Music World.
Strategy
Focus on Reputation and Gen Z:
We Highlighted KITKAT® inTraditional Media and Channels Targeted at This Generation.
Press:
We Created Strategic Moments with the Early Distribution of Information.
Relationship and Experience:
We Offered Invitation Slots andGuided Tours of the Brand's Stand.
Circular Fashion and Sustainability:
PUB Proposed and Executed a Partnership with the B.Luxo and FugazVintage Thrift Stores for Curating Sustainable Looks, Generating RelevantContent for the Brand's Social Media.
Concrete Results
38,1 M IQEM-V*
128 contents on social media
508 organic press mentions
35 journalists at the booth
*IQEM-V: Internal metric for earned media performance
